In Common

About Client

In Common consulting focuses on helping brands that are rooted in women’s sport, who drive sport participation as their main societal impact, build a business around advocating and promoting active lifestyles.

My Role

  • Client Relations, Art Director, Designer
  • Lead initial client design kick-off meeting
  • Ask questions, gather info, discuss budget, offer services
  • Conceptualize artistic style, design and execute on deliverables
  • Present designs to client

Nature of Project

  • Logo design
  • Landing page

Client Concerns and Requests

  • Name of organization aligns with client’s approach in how she connects with people and how she thinks within her strategic work. She’s always looking for the commonalities and overlap that create connection and relevance
  • Show an overlap in the logo somehow to bring the notion of having something “in common” to life
  • Use the letter “M” for the logo icon
  • Main font must be bold, clear, professional, simple
  • Leaning towards the colour green as a main colour
  • Add a photo section displaying Client’s travel photography helping to connect new clients to common places they’ve potentially both travelled