In Common consulting focuses on helping brands that are rooted in women’s sport, who drive sport participation as their main societal impact, build a business around advocating and promoting active lifestyles.
Conceptualize artistic style, design and execute on deliverables
Present designs to client
Nature of Project
Logo design
Landing page
Client Concerns and Requests
Name of organization aligns with client’s approach in how she connects with people and how she thinks within her strategic work. She’s always looking for the commonalities and overlap that create connection and relevance
Show an overlap in the logo somehow to bring the notion of having something “in common” to life
Use the letter “M” for the logo icon
Main font must be bold, clear, professional, simple
Leaning towards the colour green as a main colour
Add a photo section displaying Client’s travel photography helping to connect new clients to common places they’ve potentially both travelled
